One of the hardest parts of leading a values-driven business is practising what you preach.
I write, speak, and consult on the importance of knowing your value—not just in pricing, but in confidence, positioning, decision-making, and how you show up for your clients.
Lately, I realised I needed to pause and apply that same lens to myself.
I turned to the ERRC Grid from Blue Ocean Strategy, a tool that helped me gain clarity. However, this table only scratched the surface of the full strategy.
It gave me clarity on where I was operating out of habit instead of leading with the true impact of my work.
The image shows what came up:
Some things no longer served me and had to go. Others needed refinement, and some—like my Know Your Value Framework—required more focus and a more substantial structure.
This process reminded me of a truth I return to again and again:
Knowing your value isn’t static—it evolves, and it takes time.
As Percy Sledge sings, it’s not an overnight thing.
The clearer you are on your value, the more confidently you can move, speak about what you do, price your services—and grow.
That’s precisely what we’ll dive into during the Value Accelerator Webinar.
In this focused session, I’ll walk you through how to:
✅ Confidently articulate the value you bring
✅ Measure your impact
✅ Stop undervaluing your work
And take action—starting now.
