For over 15 years, I’ve followed Robert Middleton, founder of Action Plan Marketing and pioneer in the marketing world. His weekly Tuesday newsletter, filled with practical marketing strategies, case studies, and industry insights, has provided invaluable guidance to nearly 30,000 subscribers for decades, including me.

I’ve always admired his consistency, integrity, and writing. Before COVID-19, I joined his Action Plan Marketing group program, which significantly helped with my marketing.

Since then, Robert has subscribed to my Business of Value Memo and occasionally shares encouraging feedback, like ‘Great piece.’

One unforgettable moment came when he featured one of my articles in his newsletter—a remarkable recognition from someone I’ve long admired.

Robert now runs Ordinary Visionaries, where he interviews independent professionals about their work and invited me to share my journey as one of them.

Life truly comes full circle.

Watch the interview here