One of my clients had an upcoming board meeting. She was anxious about stating her new fees because we had made a fundamental change—we restructured their service offerings.
She had already had the exploratory conversations, and now it was time for the moment of truth. We practised a simple but powerful technique: state the fee, then stop talking.
When the time came, she confidently delivered her new fees and resisted the urge to explain or justify. She held the silence.
It was uncomfortable. She admitted that she was used to explaining, defending, and making her pricing more “palatable.” But this time, she didn’t.
The board simply said yes.
This shift led to an 80% increase in fees for new clients. But more importantly, it was a shift in mindset.
“I’m just now starting to understand our value,” she admitted.
The Takeaway
This transformation wasn’t just about raising fees. It was about breaking through limiting beliefs that make professionals undervalue their work.
True pricing power comes from understanding your impact. More time. More efficient systems. Peace of mind.
When you learn to measure your impact, your fees stop being a negotiation and start being a statement of fact.
So, ask yourself: Are you charging for what you do or the real impact you create?
I’m hosting an upcoming webinar, where we will cover practical strategies, real-life examples, and interactive exercises to help you identify and communicate your value effectively.
If you’d like to attend, please DM me to join the list
